The Charlotte Convention Center created ample branding opportunities leading to and all throughout the venue — from city banners and marquees to clings, banners and booths.
The Charlotte Convention Center created ample branding opportunities leading to and all throughout the venue — from city banners and marquees to clings, banners and booths.
We repurposed mailing boxes custom designed with the Electrification branding to showcase all of the different sponsors. The cubes were grouped in two locations of the convention center — one leading to the plenary sessions and the other at the entry of the main exhibit hall.
An animated loop of the event branding as well as backdrops for speaker presentations was created for the 48-foot wide display in the plenary session hall.
One highlight of the expo was the welcome party at the NASCAR Hall of Fame across the street from the Convention Center. We used branding opportunities throughout the venue to tie it to Electrification 2022. The hall was full of fun driving related games, from a timed tire change to a video game car race simulated inside of an actual race car. People had so much fun, the party lasted well past the scheduled closing time.
One of our favorite elements of the NASCAR party location was the photo booth—an actual half of a NASCAR that we wrapped in our Electrification branding.
One of our favorite elements of the NASCAR party location was the photo booth—an actual half of a NASCAR that we wrapped in our Electrification branding.
