When Meli Meli’s business began to garner attention, it was time to create a brand that matched their unique clothing. We designed a whimsical logo to complement the essence of the clothing, and extended the vintage playfulness across the entire identity, including a small but impactful promo that became key to gaining rapid exposure. After that, business boomed from one rep in California to five reps nationwide, and from five boutiques to over 100 within just one season.