Melina’s is a line of gourmet foods originating in the Mediterranean. As a small startup in a very competitive field, we wanted to set Melina’s apart with branding that would appeal to their clientele of food connoisseurs and stand out on the shelf. From the choice of typeface, to the traditional bottles, to the red award ribbon that ties the entire line together, we sought to hint at the Greek heritage of Melina’s founder and convey the very high quality of the products they offer.