The former Palo Alto Grill was an old-world steakhouse in the heart of downtown Palo Alto. The restaurant owners approached us to brand the eatery from the ground up before the restaurant launched. We tapped into the rich history of New York-style steakhouses to create a look that evokes the high-end, mahogany wood, dimly lit charm that people crave for special occasion dining. The resulting flexible logo works across a spectrum of applications. The simple design balances the richness of black with gold.