The colorful and modular main brand identity allowed us to create individual identities for each WFC sub-brand out of the main logo. Each sub-brand got it’s own section of the WFC color wheel, and then we built it out from there staying true to their hue. So they work both on their own and together as a family.
Claudia and her team understand how to design a logo and expand it into an elevated vision for our entire organizational identity. Love Orange exceeded our desire to update our brand and make it visually appealing for the future.
